Thursday, 30 January 2014

Jai Ho Drops Further On Wednesday


Jai Ho dropped further on Wednesday with collections around 5.25-5.50 crore nett. The collections on Monday were decent but it has seen rapid falls over the next two days and is now sure to collect less than 85 crore nett in its first week.

Its not a good sign for the second week as with these falls on Tuesday and Wednesday, a second week total of 30 crore nett or near that looks very very difficult. A 30 crore nett second week would have given the film a good final total.

The only plus for the film is lack of competition this week but even that can only help so much with collections dropping at this rate. The collections at single screens are also not holding up that well. 

Jai Ho had to do an 85 crore all India distributor share for these distributors just to cover but at the moment the film looks to be heading for a 60-70 crore distributor share depending on what happens over the next ten days or so.

The makers probably made the highest table profit in history (in region of 100 crore) due to these inflated prices as its not a very expensive film in terms of making but the market misjudged by thinking that star power could take the film to safety and if the film gets accepted then profits would be come.

Star power is sometimes enough with the help of holidays falling on the right days but with such high prices you also need help from the product which is not quite up to the mark going by its trend.  Or possibly a better way to put it is the product is not upto the mark its investors expected as collections are good for the amount of money spent to make the film.

(Source: Boxofficeindia.com)

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