Tuesday, 25 February 2014

Highway; Steady Monday


Highway was steady on Monday but with low collections as it grossed around 2.25 crore nett taking the four day total to 15.50 crore nett. The drop from Friday is just 30% approx while the drop from Sunday is around 60%.

The film should hold steady over the weekdays and finish with around 21 crore nett in the first week which is on the lower side as a lower costing film like Hasee Toh Phasee grossed 27 crore nett over the first week and that was just decent not great.

The second week will see competition from Shaadi Ke Side Effects another film targeting the city multiplex audience. The approx four day breakdown of the film is as follows:

Friday - 3,25,00,000
Saturday - 4,50,00,000
Sunday  - 5,50,00,000
Monday - 2,25,00,000

Gunday collected 1.2 crore nett on Monday taking its total to 68.2 crore from 11 days.

(Source: Boxofficeindia.com)

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