Friday, 28 February 2014

Shaadi Ke Side Effects; Average Opening


Farhan Akhtar & Vidya Balan starrer Shaadi Ke Side Effects has taken a slow start at the domestic box office on Friday with collections around the 25-30% mark on its first morning. 

The opening was best in Delhi NCR as some multiplexes registered around 35% occupancy. The initial is not good but also not too bad and growth over the day can help it to a reasonable first day figure though single screens and smaller cities have the expected dull response.

If the growth in business is similar to Hasee Toh Phasee and Highway, Shaadi Ke Side Effects is likely to collect around 5.5 crore on its opening day. But if evening / night shows show better growth, then the film could touch / cross the 6 crore mark. The Asia Cup cricket match between India and Sri Lanka could have an impact on business too.

(Source: Boxofficeindia, Indicine)

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