Saturday, 22 March 2014

Ragini MMS 2; Very Strong First Day


Ragini MMS 2 had a very strong first day as it collected around 8.25 crore nett as per early estimates. It is the third highest opening of 2014, after Jai Ho and Gunday. The combination of horror, sex and chartbuster music has worked big time with the audience – both at single-screens and surprisingly even at high-end multiplexes. 

Basically sex and horror works in many markets but underperforms in the North and here there was the chartbuster Baby Doll to counteract that and get North on board too. The film probably lost around 10% business due to the cricket match.

But it has to be noted that the best collections at many places were in the early shows so it remains to be seen where it goes in the next few days. The film is a success due to the first day and will pull through even if there is a big crash but it remains to be seen if it can sustain and emerge a major winner. The reports from theatres is mixed to negative and the morning shows on Saturday had lower occupancy compared to Friday. But given the opening that the film has taken, the first weekend figures is almost certain to be around the 24-25 crore mark, which is outstanding.

Ragini MMS 2 is Sunny Leone’s biggest opener to date, ahead of her first release Jism 2 which collected 7.5 crore on Day 1.

(Source: Boxofficeindia & Indicine)

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